Mastercard has launched a pilot program using non-fungible tokens (NFTs) as secure digital tickets for concerts and sporting events. The initiative aims to combat ticket fraud, enable seamless secondary-market resale, and enhance fan engagement through value-added experiences controlled via the token.
In partnership with tech startup TicketPass, Mastercard’s offering allows event organizers to issue NFT-based tickets rooted in blockchain. Each ticket is cryptographically secure and uniquely assigned to the buyer’s identity. Blockchain verification helps prevent counterfeit passes while enabling features like transferability, smart contract refunds, and loyalty perks for secondary purchasers.
The NFT tickets are managed through a mobile wallet interface, allowing users to store passes alongside loyalty cards or payment credentials. Organizers can customize each token with metadata—such as venue policies, interactive backdrops, or artist messages—offering enhanced fan experiences and data exchange opportunities.
Mastercard reports that its pilot has attracted interest from U.S. venues and major festival operators; together, they’ll test the use case at 20+ events through early 2026. The company plans to integrate these tokenized passes with its digital identity solutions to maintain compliance and secure access control.
📌 Why It Matters:
- Represents a crossover of Web3 ticketing into mainstream event infrastructure
- Tackles fraud and introduces secondary-market transparency
- Opens new channels for fan engagement and data monetization
